In the fast-paced world of small to medium-sized businesses (SMBs), effective communication with customers is critical. Email and SMS marketing are powerful tools, but managing costs can be tricky. Linqbase, an all-in-one CRM and marketing tool, makes it easy to stay connected while controlling expenses. Here’s everything you need to know about Linqbase’s overage charges for email and SMS marketing—and how to optimize your usage to avoid unexpected costs.

Understanding Linqbase’s Overage Charges

When you subscribe to a Linqbase plan, you get a set number of email and SMS sends per month. But what happens when your marketing needs exceed those limits? Linqbase ensures uninterrupted service by charging a small fee for any additional sends. This approach keeps your campaigns running smoothly without sudden interruptions, allowing you to focus on your marketing goals.

Here’s a breakdown of the overage charges:

Email Overage Costs:

• 1,000 emails: $0.81

• 3,000 emails: $2.44

• 10,000 emails: $8.10

• 100,000 emails: $81.00

SMS Overage Costs:

• 1,000 SMS: $9.48

• 3,000 SMS: $28.44

• 10,000 SMS: $94.80

• 100,000 SMS: $948.00

These charges are assessed monthly based on your usage, ensuring that you’re only billed for what you use.

How to Monitor Your Usage

To stay in control of your marketing costs, Linqbase provides real-time data on your email and SMS usage. Log into your Linqbase dashboard to view your current send count, remaining balance, and the cost of any additional blocks you might need. This transparency empowers you to manage your resources effectively and avoid surprises.

Strategies to Avoid Additional Charges

Overage charges are manageable with the right strategies in place. Here are practical tips to optimize your email and SMS campaigns:

1. Segment Your Audience:
   Not all subscribers are equally engaged. By segmenting your audience based on engagement levels, you can send targeted content to those most likely to respond. This reduces your overall send count while improving your open and click-through rates.

2. Archive Inactive Contacts:
   Identify subscribers who haven’t interacted with your emails in a while. Archiving these contacts will reduce your chargeable send count, ensuring you only pay for engaged recipients.

3. Personalized Campaigns:
   Focus on quality over quantity by sending personalized messages to smaller, highly engaged groups. Tailored content not only improves engagement but also helps you stay within your plan’s limits.

4. Automate Smartly:
   Use Linqbase’s automation tools to create trigger-based campaigns that only send messages when specific actions occur. This minimizes unnecessary sends and ensures every message is timely and relevant.

5. Optimize SMS Usage:
   SMS messages are more costly than emails, so use them strategically. Save SMS sends for time-sensitive updates or high-value messages that require immediate attention.

Upgrade When Necessary

If your business is growing rapidly, it might be time to consider upgrading your plan to accommodate increased marketing needs. Linqbase offers scalable plans that grow with your business, ensuring you always have the resources you need without incurring frequent overage charges.

Why Linqbase Is the Ideal Solution

Linqbase is more than just a CRM and marketing tool—it’s a comprehensive platform designed to streamline business processes and enhance productivity. Here’s why SMBs across industries trust Linqbase:

• All-in-One Platform: Manage CRM, email, and SMS marketing from a single dashboard.

• User-Friendly Interface: Intuitive design makes it easy to monitor usage and adjust your strategy.

• Scalable Plans: Flexible pricing ensures that Linqbase grows with your business.

• Dedicated Support: Get expert help whenever you need it by contacting [email protected].

Take Control of Your Marketing Today

Ready to optimize your marketing efforts and keep costs under control? Sign up for Linqbase today and enjoy a free 14-day trial. Experience the power of an all-in-one CRM and marketing tool designed to help your business thrive.